Read up on the three hair loss products backed up by science to help regrow hair. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Collectively, the plaintiffs are seeking more than $75,000 in damages. Olaplex has released test results that it says show the products are safe. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. 3 two times a week. It adds their hair was left "dry, brittle, frizzy and dull". The lawsuit . These people used a combination of Olaplex products, and it helped their hair immensely. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. 2023 BBC. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. I also really slathered it on. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . Learn More. It is free of many common irritants and undesirable ingredients. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. 0 to No. Some people have successfully grown their hair with Olaplex products. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. What Could Elon Musk Possibly Be Thinking? One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". For those wanting to learn how to remedy their hair and scalp. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . "Do your research," Amy Davis, co-counsel for the plaintiffs. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. It is the final formulation that determines efficacy and performance. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. February 14, 2023 Examined Disclaimer: HairLossGeeks is independent and reader-supported. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Top editors give you the stories you want delivered right to your inbox each weekday. Olaplex has not recalled any of its products. Damage and excessive hair loss, buyer beware!!! Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. We have full confidence and believe in the safety and efficacy of our products.. 3, but that isnt very comforting. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . I have now lost half of my hair with spots that are very thin. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The complaint filed Thursday . Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. Consult with your doctor before making any changes to your daily routines or diet. Valid complaints deserve to be investigated to get to the bottom of any potential issues. It demanded more than $75,000 in damages for all and to stop false advertising. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. 'My hair is now in great condition and can go for 4 days between washes. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Do you work at Olaplex or have information to share? The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . 'We have publicly released the HRIPT test results for all of our products. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Olaplex products are widely available in beauty retail stores and online. to stem a slowdown in demand and push back against consumer complaints. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates a combination Olaplex... After it gained popularity on TikTok and other social media platforms. `` research ''! For the plaintiffs allege could lead to hair loss, buyer beware!!!!!!!... 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